SpeakOut™ Plan Comes with Unlimited Nationwide Calling Nights and Weekends
DALLAS (Dec. 17, 2007) – While wireless providers add more bells and whistles, such as ring tones, music, games, graphics, data and downloads to their service line-up, the majority of prepaid wireless customers just want the basics – a dependable phone, reliable service, good value and a predictable cost.
In response to this, 7-Eleven, Inc. is offering two SpeakOut™ Wireless prepaid plans. One plan offers unlimited nights and weekends, and the second plan includes a very low, competitive per-minute charge of 15 cents for nationwide calling.
“7-Eleven® was the first major retailer to introduce a private-label wireless brand,” said Brad Haga, 7-Eleven senior product director for business development and services. “Given its success, we are enhancing the 7-Eleven SpeakOut Wireless program, while ensuring that it remains easy to use and affordable for consumers. We’ve found that customers prefer flexibility and don’t want a long-term contractual commitment. These two plans are among the most competitive prepaid wireless offerings available in the market today.
According to a study by the NPD Group of Port Washington, N.Y., a leading consumer and retail information provider, both prepaid and postpaid consumers cite convenience and price as the top reasons for selecting where to make their wireless phone purchase, a plus for 7-Eleven because of its 5,500 U.S. locations and mostly 24/7 accessibility of its stores.
“With 7-Eleven SpeakOut Wireless, what you see is what you get,” Haga said. “Unlike some prepaid offerings with per-day fees, charges for added services, limited calling areas or other restrictions, the 7-Eleven SpeakOut Wireless nationwide plans are simple, straightforward and now provide even greater value.”
7-Eleven SpeakOut Wireless Unlimited Nationwide Nights and Weekends plan – The Unlimited Nationwide Nights and Weekends plan – now available at $40 per month – marks a leading enhancement to the company’s proprietary prepaid line-up. Features of this program include:
- Unlimited nationwide calling on nights and weekends
- 200 peak-time minutes
- 10-cent rate for peak-time voice calls
- 5-cent, two-way text messaging
- Free voice mail, caller ID, call-waiting
- Carry-over minutes – All minutes carry over to the next month as long as the customer extends the monthly service with another $40 airtime card within 30 days.
- Fill-up cards for as low as $5
- Special holiday offer – Through the end of this year, customers who purchase a Sanyo 2400 or LG 5225 phone will get a free $40 SpeakOut Wireless airtime card, which provides the first month of service free.
- Sanyo 2400 or LG 5225 phones at $49.99
- 24-hour customer assistance
In response to customer feedback, fill-up cards are available for purchase at a beginning price of $5 at participating 7-Eleven stores. These fill-up cards feature a per-minute charge of 10 cents, the lowest ever offered by 7-Eleven. All minutes carry over to the next month as long as the customer extends the monthly service with another $40 airtime card within 30 days.
7-Eleven SpeakOut Wireless By-the-Minute Plan – more affordable than ever – 7-Eleven also has lowered the per-minute charge on its most basic SpeakOut Wireless plan to 15 cents a minute for nationwide calling, down a nickel from 20 cents previously. This plan offers:
- Pay-as-you-go anytime minutes at 15 cents per minute
- Free voice mail, caller ID, call-waiting, three-way calling
- Carry-over minutes (365 days)
- 5-cent, two-way text messaging
- Fill-up cards for as low as $10
- Nokia 1600 or Motorola C139 phones at $39.99 through December
- Special holiday offer – Free $10 SpeakOut Wireless airtime card with phone purchase
- 24-hour customer assistance
“SpeakOut Wireless has proven to be adept at meeting consumers’ needs whether they purchase our service for themselves, their kids or their parents,” Haga said. “As we approach any proprietary product in its lifecycle, it was time to improve the program to meet consumers’ changing needs.”
7-Eleven introduced the first prepaid phone cards to a national audience more than a decade ago as a low-cost option to higher-priced residential and business long-distance service. When it launched the SpeakOut Wireless program in early 2004, 7-Eleven marked another milestone as the first U.S. retailer to offer its own branded prepaid wireless program.
The 7-Eleven SpeakOut Wireless program is supported by Ztar mobile, Inc.
About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 7,300 7-Eleven® stores in North America. Globally, 7-Eleven operates, franchises or licenses some 33,300 stores in 17 countries and one U.S. territory. During 2006, 7-Eleven stores worldwide generated total sales of more than $44 billion. Find out more online at www.7-Eleven.com.
About Ztar Mobile
Based in Dallas, Ztar Mobile, Inc. delivers turnkey wireless solutions that enable clients to deliver private branded wireless services to their customers. Ztar Mobile provides a complete outsourced solution, from airtime to service creation, billing and customer care. For more information, please visit www.ztarmobile.com.
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